Focus on core delivers growth for retailer
Optimizing this above-the-fold area to make the most of the screen real estate had the biggest impact of all the things I tested. Switching my opt-in box from the sidebar on the right to the header area just below my logo and navigation was a HUGE bump in visitor-to-leads conversion. Just moving our same opt-in offer from the sidebar to the header I went from 2 percent of visitors becoming subscribers to 5 percent.
![portfolio1](https://fx-consultants.com/wp-content/uploads/2022/10/portfolio1.jpg)
![portfolio2](https://fx-consultants.com/wp-content/uploads/2022/10/portfolio2.jpg)
![portfolio3](https://fx-consultants.com/wp-content/uploads/2022/10/portfolio3.jpg)
![portfolio4-1590x780](https://fx-consultants.com/wp-content/uploads/2022/10/portfolio4-1590x780-1.jpg)